Three years ago I was in the throes of selling one home to buy another, entrusting my investment to a freshman real estate agent. Harry is a successful businessman whose upscale retail store of glassware (Swarvoski and Bacarra) and ceramics (Capo De Monte, Lladro and Hummel) had become a frequent shopping target. I bought trinkets as compared to items that many of his other customers would purchase.
His goal was to upgrade from a $500k house to one twice the value. His professionalism was given with every customer purchase – the slightest flaw was unacceptable. He would return it to the manufacture and scrutinize another piece if it was in stock. I had no doubt his new adventure in real estate would be another success. After a year, he would become his own broker. I was his first client toward that goal.
When he shared his ideas of opening a real estate office, he hinted toward considering me as office manager, but the conversation led to my interest in his guidance to sell my home in Orlando.
Even though he had already given me a few concessions on his fees, he went out of bounds of what a typical agent might provide. He escorted me from Orange to Hernando County so we could both gain from the experience. He knew my circumstances for the move - he wanted exposure to every facet of his new trade.
His first attempts were through the typical means of MLS listings. This was not a good experience. Pre-owned homes were the first considerations. His disgust of what we saw dwarfed my own.
Front yards were poorly maintained but you don’t buy a house with landscaping a major concern. Most often, we cringed at the interiors. There is one house in particular that sticks out among the rest. Every room was dark and dreary.
The family room was poorly kept but the master bedroom was most repulsive. It may have served as a room for picture developing. An unmade bed and all kinds of “debris” lying on the floor were bad but the closets were disgusting. Not a single piece of clothing was hung properly on hangers; a policeman’s uniform was shabbily displayed in front. With cloths strewn on the floor there was little or no walking space.
Then there was the porch. The kick panel had serviced its purpose too many times, dislodged from the framework. Segments of screens were ripped. Harry was the first to suggest we just leave. Other dwellings may have been less offensive but were still poorly shown.
There are some basic principles to be followed if the seller and agent are truly intent on making the sale.
Natural rays of light brighten the house, giving rooms a more open feeling, as does removal of clutter. Personal knickknacks distract buyers from how they envision their own showpieces. Clean floors avoid hygiene from being a concern.
Most of what might be removed to give a more homey feeling won’t be missed. But what about keeping things out of sight? Box it, store it in the garage. It’s a perfect time to do some weeding, a perfect opportunity to hold a garage sale. You’ll also give the buyer the impression that you’re ready to move ASAP.
With all of these suggestions, Harry still wasn’t completely satisfied with the appearance of my home. After 15 years, the home was as clean and neat as anyone could expect. Yet, he had me go a few steps further. On his suggestion, I removed a few wall pictures (and patched and painted over nail holes) for a roomier feeling. He had me place simple flower arrangements in the living room, kitchen and master bath. Highlighting the garden tub would entice women. Mildly scented candles in every room and the A/C set at a pleasant temperature added to the aura of the home.
Harry gave me notice to vacate the house whenever prospective buyers were to tour the house. People are leery of open discussion when the seller is present; they feel intrusive when they should be welcomed.
I didn’t buy a previously owned home in Spring Hill. My realtor was privy to an investor home not yet put on the market. I was very fortunate. It’s near perfect to my wants and needs. But Adams’ architect failed to include a linen closet!
This is not a perfect world, but if your want to sell your house, just remember the interested party is looking to buy a home. A house isn’t necessarily a home unless it looks the picture in the eyes of the prospective buyer.
Tuesday, July 8, 2008
House For Sale
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